Research Affirms Meaning of Bloom, Gives Dimension to New College of Saint Mary Marketing Campaign

College of Saint Mary announced today the launch of a new, research-inspired marketing campaign that affirms how students and alumnae equate the tagline Bloom to the outcomes they receive. New television commercials begin airing this week.

The commercials include scenes where students “bloom,” having achieved a record in sports, an accolade for classroom work, and the confidence to walk tall toward their dreams.

“I think most agree that what we learn in the classroom is solidified when it is applied to an experience,” said university president Dr. Maryanne Stevens, RSM. “We learn from doing and from being with groups of people to gain perspective, confidence and that sense of self that leads to fulfillment. I’ve seen this happen at College of Saint Mary year after year. Another way to put it is Bloom.”

In the television commercials, students are identified by name, major and a passion they pursue that round out their College of Saint Mary experience. Greg Fritz, Vice President for Marketing and Communications at College of Saint Mary said that Bloom is, in essence, what the University’s prospects are seeking today.

“Our prospects appreciate our brand promise to provide a transforming educational experience that creates confident, capable women leading successful, fulfilled lives,” said Fritz. “Our research confirmed that, to our students and alumnae, Bloom is expressive of that promise. It means to grow into the person you are meant to be.”

Fritz provided some quotes from the research that exemplify how students and alumnae stand behind Bloom:

• “College is our time to bloom…branch out, come out of your shell, flourish. Become the person you were meant to be – unique, distinctive, successful, powerful.” 
• “Bloom means the evolution of a woman over time, finding her voice and her purpose, and competently and confidently moving forward to make an impact on the lives of other women and the world.”

The new television commercials are part of an integrated campaign that reaches across the campus, the new website, in social, traditional and digital media, in outreach and radio commercials. They can be seen on the University’s YouTube channel and website.

For more information about the campaign or to arrange an interview with Dr. Stevens, please contact blong [at] csm.edu (Brittney Long) at 402.399.2454.