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Marketing Management

Bachelor of Science in Business

This degree blends creative strategy with digital know-how—preparing students to lead in branding, social media, market research, and more. With job growth projected at 10% through 2032, marketing is fast, flexible, and full of opportunity. Graduates leave with hands-on experience, in-demand skills, and the confidence to make an immediate impact.

Typical Career Paths:

  • Marketing Manager
  • Brand Manager
  • Product Marketing Specialist
  • Advertising Coordinator
  • Public Relations Manager
  • Market Research Analyst
  • Customer Experience Strategist

     

Program Details & Curriculum

Program Details & Curriculum

Start Date: August or January of each year
Program Length: 4 Years

Explore our curriculum to see the classes, skills, and hands-on experiences that will shape your path. View Program in Catalog

Admissions Requirements 

Admissions Requirements 
  1. Submit your application online—it’s quick and easy!
  2. Send Your Transcripts
    • If you’re a transfer student, send us transcripts from any colleges or universities you’ve attended.
    • You’re considered a transfer student if you’ve completed 12 or more college credit hours with at least a 2.0 GPA.

       

Test-Optional Admissions

You can apply with or without ACT/SAT scores—your choice! Here’s what to know:

  • Not submitting test scores will not hurt your chances for admission or merit scholarships.
  • If you send scores after you’ve been admitted (by March 31), we’ll check if you qualify for a higher merit scholarship.
  • Don’t worry—sending scores later will never reduce or take away a scholarship you already have.

Faculty

Faculty

Career Outlook

Career Outlook

The U.S. Bureau of Labor Statistics projects employment for advertising, promotions, and marketing managers to grow 6% from 2022 to 2032, faster than the average for all occupations. Graduates can work in areas like brand management, digital marketing, market research, and advertising—across industries from fashion to finance. Strong earning potential and diverse career options make marketing a dynamic and rewarding field.

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Advertising, Promotions, and Marketing Managers, 2023