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Digital Marketing

Bachelor of Science in Business

This high-demand program equips students with the digital marketing skills employers want—combining strategy, creativity, and certifications from HubSpot and Google. With hands-on projects in areas like social media, influencer marketing, and data analytics, students graduate ready to lead in a fast-moving, digital-first world.

Career Paths Include:

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Strategist
  • SEO Analyst
  • Email Marketing Manager
  • PPC Specialist
  • E-Commerce Marketing Manager

 

Program Details & Curriculum

Program Details & Curriculum

Start Date: August or January of each year
Program Length: 4 Years

Explore our curriculum to see the classes, skills, and hands-on experiences that will shape your path. View Program in Catalog

Admissions Requirements 

Admissions Requirements 
  1. Submit your application online—it’s quick and easy!
  2. Send Your Transcripts
    • If you’re a transfer student, send us transcripts from any colleges or universities you’ve attended.
    • You’re considered a transfer student if you’ve completed 12 or more college credit hours with at least a 2.0 GPA.

       

Test-Optional Admissions

You can apply with or without ACT/SAT scores—your choice! Here’s what to know:

  • Not submitting test scores will not hurt your chances for admission or merit scholarships.
  • If you send scores after you’ve been admitted (by March 31), we’ll check if you qualify for a higher merit scholarship.
  • Don’t worry—sending scores later will never reduce or take away a scholarship you already have.

Faculty

Faculty

Career Outlook

Career Outlook

As businesses compete for attention in an online world, skilled digital marketers are more valuable than ever. The U.S. Bureau of Labor Statistics projects steady growth in marketing jobs, with demand especially strong for those skilled in social media, content creation, analytics, and search marketing. Graduates can work in virtually any industry—promoting brands, engaging audiences, and driving results—while enjoying excellent growth potential and diverse career paths.

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Advertising, Promotions, and Marketing Managers, 2023